Perhaps it’s the gaping discrepancy between the historic and current difficulties faced by LGBTQ+ peoples versus the deceptive simplicity of a T-shirt, say, or a lunchbox or a Lettuce Guac Bacon Tomato sandwich. Something about the collision of the corporate and the celebratory gets under their skin. Merch can be divisive and tends to rankle people. Equality for the outed is still a struggle because internalized homophobia is very much a thing and we all have to unlearn our early years’ conditioning as idiots.Ī lot of LGBTQ+ people have opinions about the best way to get a foothold in an ever-evasive equality, whether that’s through organized marches, challenging restrictive legislation, or an abundance of rainbowed merch. Start a contest Designers from around the world pitch you ideas. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world. At a time when many de-closeted people still carry shame and stigma, being out and proud is definitely something to celebrate. How to create your Pride logo design If you want an amazing Pride logo that stands out from the competition, work with a professional designer. To publicly out yourself, even in this day and age, even in the most coastal elite of towns, is no simple task. (I thoroughly recommend it!) But for all the levity, there’s also a gravity to LGBTQ+ life that cannot be ignored. I wish this were a more jolly piece about the joys of being a gay. Greetings, fellow allies, welcome to the deja-June of Pride Month, an annual celebration of all things un-straight, part social justice movement, part corporate-marketing vehicle.